As appealing as the word “eco-friendly” sounds — we deliberately choose not to use it.
Because even though our products save plastic, reduce CO₂ emissions, and avoid unnecessary chemicals, we want to be honest: no household cleaner, no shampoo, no dish soap in the world is truly “eco-friendly.”
Washing, cleaning, showering — all of it leaves a footprint on the environment.
That’s why our goal isn’t to sound green, but to take responsibility. Our products are designed to minimize their environmental impact — and we’re working every day to make them even more sustainable.
Want to see what we’re actually achieving? You’ll find full transparency here.